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Corporate Partnerships

DEVELOPING RIDERS. BUILDING PEOPLE. CREATING FUTURES.

THE NEXT GENERATION STARTS HERE

NXGen Racing Team is a youth-focused off-road racing and rider-development program dedicated to developing young athletes both on and off the track.

 

Through coaching, mentorship, race preparation, teamwork, discipline, sportsmanship, and character development, NXGen helps young riders become better racers while building skills that last a lifetime.

 

Our belief is simple: Not every child becomes a professional racer. NXGen helps guide them toward becoming the best rider—and person—they can be.

Four kids lining up to race on atvs
NXgen racer coming through the whoop section of Washougal race track
NXgen racer #911 coming through a right turn

NXGEN AT A GLANCE

FOCUS

Youth & amateur off-road racing

MISSION

Rider development & character development

COMMUNITY

Riders, families, coaches, mechanics & supporters

RACE ENVIRONMENT

Training, competition & race-day development

COMMUNITY GOAL

Increase youth participation in motorsports

ACCESS GOAL

Help reduce financial barriers to racing

PARTNER VALUE

Trackside, digital & community exposure

LONG-TERM VISION

Build a sustainable pathway for the next generation

WHY PARTNER WITH NXGEN?

A partnership with NXGen is more than advertising on a race vehicle. Your company becomes part of a growing community of young athletes, parents, families, coaches, and motorsports enthusiasts while supporting the future of youth racing.

Your partnership can help:

• Put young riders on the starting line

• Provide access to coaching and training

• Support scholarships and financial assistance

• Provide racing equipment and products

• Introduce your brand to motorsports families

• Create authentic race-day brand exposure

• Support the growth of youth motorsports

• Build long-term relationships with future consumers

PARTNERSHIP PHILOSOPHY

NXGen partnerships are built around three outcomes: Brand Exposure, Community Impact, and Long-Term Relationships. We want our partners to receive meaningful value from their investment while knowing their support is helping young people participate in motorsports, develop important life skills, and become part of a positive racing community.

YOUR INVESTMENT CAN DO MORE THAN PROMOTE YOUR BRAND. IT CAN HELP A CHILD RACE.

PARTNER BENEFITS AT A GLANCE

Hole Shot Partnership

Redline Partnership

Podium Partnership

Factory Partnership

Vehicle Branding

Small

Medium

Large

Primary

Jersey Branding

Tail

Chest/Back

Sleeves

Center Chest

Digital Recognition

Premium

Race Preview / Recap

Premium

Product Placement

Premium

Dedicated Pit Banner

Premium

Dedicated Social Campaign

4 / Year

Premium

Youtube / Media Integrations

Sponsor Events

2 / Year

Custom Activations

Factory Partners are limited to a select number of primary corporate partners to protect exclusivity and maximize brand visibility.

HOLESHOT PARTNER

$3,000 per year

Associate-level support for businesses looking to establish a presence within the NXGen racing community.

ASSOCIATE BRANDING

• Small logo on rider vehicle graphics

• Small logo on rider helmet

• Small logo on jersey tail

 

DIGITAL INCLUSION

• Company logo on the official NXGen Team Partner webpage

• Direct website link

COMMUNITY RECOGNITION

• Inclusion in monthly “Thank You to Our Partners” social media post

NXgen racer #16 coming through the straightaway section on race track
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NXgen racer #911 coming over a jump

REDLINE PARTNER

$10,000 per year

Consistent race-day and digital visibility with opportunities for direct community engagement.

STANDARD BRANDING

• Medium logo on rider vehicle plastics

• Medium logo on upper chest/back of racing jerseys

SOCIAL MEDIA INTEGRATION

• Logo included in weekly race preview graphics

• Logo included in weekly race recap graphics

B2B & TRACKSIDE ENGAGEMENT

• Product placement opportunities within the NXGen pits

• Product sampling opportunities for spectators and racing families

PODIUM PARTNER

$25,000 per year

Significant brand visibility with dedicated pit and digital exposure.

PREMIUM BRANDING

• Large logo on rider vehicle plastics

• Large logo on jersey sleeves

• Large logo on back of team pit shirts

DEDICATED PIT PRESENCE

• Dedicated sponsor banner space within the NXGen team pit area at all races

DIGITAL CAMPAIGNS

• Four dedicated product or service spotlight posts per year across NXGen social channels

ACTIVATION

• Product demonstrations

• Sponsor promotions

• Race-day engagement opportunities

3 NXgen racers on the starting line
NXGen Racer 16 through the trees
NXgen racers #16 and #911 on the start line at Lake Havasu

FACTORY PARTNER

$60,000 per year

Primary corporate integration for a select group of long-term NXGen partners.

PRIMARY BRANDING

• Largest logo placement on center chest of racing jerseys

• Largest logo placement on rider vehicle plastics

• Largest placement on sides of NXGen team transport vehicles/trailers

CONTENT INTEGRATION

• Featured integration in NXGen YouTube videos

• Sponsor recognition in press releases

• Team merchandise integration

• Premium social media presence

• Premium website placement

• Sponsor-focused content opportunities

ACTIVATION

• Two NXGen team appearances at sponsor storefronts or corporate events per year

• Rider meet-and-greets

• Product demonstrations

• Community engagement opportunities

• Customized promotional campaigns

STRATEGIC PARTNERSHIP

• Direct collaboration with NXGen to develop customized campaigns around the sponsor’s marketing, community, and corporate objectives

Events Coming Up

WORCS // Mesquite, Nevada
October 9-11
WORCS // Parker, Arizona
November 6-8

About Us

NXGen develops young Off-road racers into skilled athletes, responsible leaders, and confident young adults through education, mentorship, safety, sportsmanship, and competitive racing opportunities.

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